The Sowmya Life

I’ll admit that I didn’t watch the Super Bowl. I don’t like football and the only reason I know the Saints won is because I’m a little obsessed with Reggie Bush and the Kardashian flock. That being said, here are two adorable commercials I missed last night.

Volkswagon’s Punch Buggy spot is an ode to a favorite game I used to play that involves punching someone in the arm, a favorite pastime. Add Tracy Morgan and Stevie Wonder and you’ve got television magic.

Google’s Parisian Love commercial blends love and function for the perfect awwww moment. J’adore Google!

Swoooooon…is there anything Shawn Carter can’t do? Now he’s doing classed up, black tie versions of “Run This Town” to lead into the Super Bowl. The highlight of my night. Shout outs to Rap Radar for snagging the video in record time!

The Drizz behind the scenes of his upcoming Sprite commercial dropping February 13th. Here’s a sneak peek of the futuristic spot. I don’t drink pop (yes POP, I’m Midwestern suckas). Good for Sprite for returning back to its hip hop roots. If you don’t remember, Sprite used to have the best sexy rapper commercials in the 90s. “Nas and AZ all day it hurts. Obey your thirst“.

The quadruple threat Idris Elba (actor/dj/singer/hottie) most known for his sexy/scary Stringer Bell on The Wire talks about his upcoming EP
High Class Problems Vol 1. On iTunes Feb 8th. Very soulful and sexy with production by some heavy hitters like Pete Rock and 9th Wonder.

Check the podcast for a music preview with Idris’ commentary. Just hearing him talk is music to my ears.

A little sneak peek into Rih Rih’s Super Bowl concert performance of “Russian Roulette”.

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The Grammys kept it concise when it came to the Song of the Year winner for “Single Ladies” . Dream et. al (side bar: a lot of guys were surprisingly involved in this girl’s anthem) were quickly ushered off stage before saying much. Ouch. I predict a flurry of viral videos from The Dream and Kanye to follow. Take a looksie. Also Stephen Colbert is hilarious.

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I wanted to reaaaaaaally hate this video and song when I heard that Mariah and Nicki Minaj were teaming up but dammit, it’s just too catchy. Directed by Nick Cannon, the video feels like one big Target ad. I absolutely LOVE Nicki’s verse (“Lol smiley face, have a niiiiiice day”) and ever since N’Sync’s “It’s Gonna Be Me”, I’ve been a sucker for Barbie/doll/muppet- themed videos.

What happens when you take rappers and girls bowling and throw in a bunch of sex questions? The lovelies at Honey Magazine set out to find out. Here’s what happened (hint: “sex in your mom’s Saturn” was mentioned). Shout outs to the bff Erika for putting together a dope event and letting me hold the mic. Love to Spree Wilson, Esso, Donnis, Jay Rock, Kidz In The Hall, Donny Goines, Nina Sky, Shanel, Tracy, etc. etc..

Consequence feat. Asher Roth – “Childish Games”, behind-the-scenes video. Shot by the uber talented Rik Cordero, I love the gritty/NYC flavor of the video.