J. Cole announces new album in heartfelt video

This is how you announce an album. J. Cole surprised us all last night by announcing a new album, 2014 Forrest Hills Drive, dropping 12/9. Jermaine accompanied the news with this new mini doc shot in his hometown of Fayetteville, North Carolina. I have to say, he’s one of the few rappers we (fans and the industry) genuinely like and want to win. Looking forward to the new record.


How To Be Smarter About… DJ Mustard

“Mustard on the beat, heaux”… If you’re a hip-hop head, you know exactly what this drop means on a track. For those who don’t, I gave my Cliff’s Notes on DJ Mustard to WNYC’ Soundcheck last week. If you didn’t catch the interview on the radio, here it is! Forgive my stuffy, nasal voice. I was fighting off a cold.

Listen here!


Currently listening to: Run The Jewels “Run The Jewels 2″

Happy Friday! Kick off the weekend with some real hip-hop. Killer Mike and El-P as the collaborative “Run The Jewels” drop their Run The Jewels 2 today. It makes me all warm and fuzzy inside when real rap is trending on Twitter. No Auto-Tune here.


The Sowmya Life in L.A…. shoot day

I’m in L.A. this weekend shooting an awesome new project (Shhhushhhh… Top secret. I’ll give you details when I can) featuring tastemakers and trendsetters in music, art, food, fashion and lifestyle. Until then, here are some behind-the-scenes flicks featuring The Argyle’s Chris Hewes, DJ Franki Chan and artist Michael Hsuing.


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