J. Cole announces new album in heartfelt video

This is how you announce an album. J. Cole surprised us all last night by announcing a new album, 2014 Forrest Hills Drive, dropping 12/9. Jermaine accompanied the news with this new mini doc shot in his hometown of Fayetteville, North Carolina. I have to say, he’s one of the few rappers we (fans and the industry) genuinely like and want to win. Looking forward to the new record.

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How To Be Smarter About… DJ Mustard

“Mustard on the beat, heaux”… If you’re a hip-hop head, you know exactly what this drop means on a track. For those who don’t, I gave my Cliff’s Notes on DJ Mustard to WNYC’ Soundcheck last week. If you didn’t catch the interview on the radio, here it is! Forgive my stuffy, nasal voice. I was fighting off a cold.

Listen here!

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Currently listening to: Run The Jewels “Run The Jewels 2″

Happy Friday! Kick off the weekend with some real hip-hop. Killer Mike and El-P as the collaborative “Run The Jewels” drop their Run The Jewels 2 today. It makes me all warm and fuzzy inside when real rap is trending on Twitter. No Auto-Tune here.

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The Sowmya Life in L.A…. shoot day

I’m in L.A. this weekend shooting an awesome new project (Shhhushhhh… Top secret. I’ll give you details when I can) featuring tastemakers and trendsetters in music, art, food, fashion and lifestyle. Until then, here are some behind-the-scenes flicks featuring The Argyle’s Chris Hewes, DJ Franki Chan and artist Michael Hsuing.

TheSowmyaLifeselfieLA

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