This is an April Fools' Day joke done right. I usually don't post about random brands on my site but this was just too good not to share with you. Hamburger Helper--the beefy, pasta thing I used to eat out of a box as a kid--drops a mixtape called...wait for it...Watch The Glove.
Usually when a brand tries to tap into hip-hop, it can go terribly wrong. This is awesome, timely and executed really well. Someone promote the intern behind this idea and get Helper in the XXL Freshmen 2016 class asap!