The Sowmya Life

Ridiculous prizes for being STUPID? Diesel is rewarding acts of stupidity with its national FACES OF STUPID contest. People all over the US have the chance to win their choice of once-in-a-lifetime adventures like swimming with sharks off South Africa and flying in zero gravity in Las Vegas, by simply visiting their local participating Diesel store and taking their best STUPID photo.

How To Enter:
1. Pick up your BE STUPID sticker from any participating Diesel store.
2. Slap the sticker on your forehead and use your phone or camera to snap a photo with the sticker clearly visible. (Have fun with it!)
3. E-mail the photo to BESTUPID@DIESELCONTEST.COM from your PDA or any computer.
4. You’ll receive an auto-reply with a simple entry form. Fill it out, share your most inspiringly STUPID story and you’ll be entered to win.

Fans vote on which photos and stories win. Easy enough right? Now go get your stupid on!

Event: 55DSL Tee Release
Venue: 55DSL, NYC
Tunes: Hip hop c/o of DJ Alias (Jay Electronica, Bone Thugs N Harmony, but no Diggy Simmons!)
Sightings: musician and photog Bronques, Roc girl Marvelous Mo, Source Magazine family (Amy, Kaz, Neef, etc.), Young JFK

We kicked off a warm Spring night in NYC with 55DSL’s new tee line. Trendy t shirts and shades and dope music made for a fun after work event in SoHo. Shout outs to Aimstar and Neef for their purchases! Snag your own 55DSL stuff at the store (281 Lafayette Street, NYC) or here!